#design-strategy
design as an act of planning
is designing with cunning
Homes are unnatural landscape additions with objectives. The landscape never needed the house, we did, and the shape of what we make is influenced by the area we wanted to inhabit.
Machines cheat most of the physics of our world. We're now adjusted to the trickery they accomplish, we may even have false perceptions of the world because of it.
So what do I mean by power?
Well, quite literally, it's the ability to exert influence. To change behavior. As I work through these drop caps, the way in which I design this pattern determines who is able to access my work--and who will be excluded from accessing it. I'm shaping how usable this content will be.
Design creates artificiality, contrivance and un-natural interventions that aim to promote certain behaviors over others
We trust the sign, follow the earth manipulation and hope it's headed to the aforementioned destination
But... I'm human centered!
this is at odds with the business, it's part of what design needs to be strategic about
or
Did I do that?
Any sufficiently advanced neglect is indistinguishable from malice.
You may not have written them, but you enabled them
Hi recruiters1 click, 2 click, 3 click, four...
example 👇selfish & intentional manipulation
Appears to ask/say one thing at a quick glance,
but is something else when read carefully
Sometime while shopping & checking out, an app sneaks items into the cart
example 👇Easy to get in,
hard to get out
Unknowingly or unintentionally giving up public information about yourself
Preventing informed decisions
example 👇Draw attention to distract from something else
example 👇Enticed by one thing, once you show interest, other thing is swapped
example 👇The text around the option to decline shames the user into accepting
example 👇Blended into navigation, page imagery, etc, in order to get a click
example 👇Temporarily free, sign up with a credit card, cancel after trial
example 👇Asking for social access for one thing, but uses the list for something else
example 👇The Dark Arts are many, varied, ever-changing and eternal.
easier to know what not to do
Work focused on human flourishing through ethical practice and methodology and centered on the rights, capabilities, and agency of the end-user.
aka: exploit the susceptible human
One of the most significant and long-lasting misconceptions designers have made is assuming the inherent benevolence of their creations
Don't overlook the two-faced nature of your work
Studying the deceptive realities of our design practices illuminate the good ethics most of us believe we're fighting for